Step 1 · 2–5 Minutes
Intro & Rapport
Pick their vertical first — it drives everything below. Then warm up the call.
🎯 First — Pick Their Vertical
Opening Lines
YOU
"Hey [Name], great to meet you. How's your day going?"
YOU
"Where are you calling in from — and how's business looking today?"
YOU
"Before we dive in — how did you first come across us? And what made you decide to book a call?"
Log Their Answers
Step 2 · 1 Minute
Set the Frame
This controls the whole call. Say this before anything else. Get their buy-in.
Say This Exactly
YOU
"Perfect. Here's how I'd like to use our time so this is actually valuable for you."
"First, I want to learn about your business — what you're currently doing to bring in jobs, where things are working, and where they're falling short."
"Then if I genuinely feel we can help, I'll walk you through exactly what we do and what I'd recommend for your specific situation."
"And if it feels like a fit on both sides, we'll talk through next steps. Fair?"
"First, I want to learn about your business — what you're currently doing to bring in jobs, where things are working, and where they're falling short."
"Then if I genuinely feel we can help, I'll walk you through exactly what we do and what I'd recommend for your specific situation."
"And if it feels like a fit on both sides, we'll talk through next steps. Fair?"
Note: Wait for them to say "yes" or "sounds good" before moving on. That micro-commitment sets the tone for the entire call.
Step 3 · 10–15 Minutes
Discovery Questions
These questions are what make the pitch land. Do not skip them. Let them talk — you listen.
Main Challenge — Start Here
YOU
"Let's start here — what would you say is the single biggest challenge in your business right now when it comes to bringing in and booking new jobs?"
Background Questions
YOU
"What services are your bread and butter right now?"
YOU
"What's your service area? How far out do you drive?"
YOU
"How many jobs are you typically booking each month? And what does a strong month look like — vs a frustrating one?"
The Money Questions — Do NOT Skip These
YOU
"What's your average job ticket right now — blended across smaller and bigger jobs?"
YOU
"So if we helped you book even 5 or 10 additional jobs a month — what does that mean financially for your business?"
$
⚡ Quick Math — Use This Right Now
—
5 Extra Jobs/Mo
—
10 Extra Jobs/Mo
—
Annual at 10 Jobs/Mo
Current Efforts
YOU
"What are you currently doing to bring in new jobs? What's worked best? What's disappointed you?"
YOU
"Have you tried Angi, Thumbtack, Home Advisor, Yelp, or other lead services? How did that go?"
$
The Missed Lead Question — Critical
YOU
"Who's handling inbound leads right now — you, an office manager, or an answering service? And what happens when leads come in after hours or on weekends?"
YOU
"Roughly — what percentage of leads do you think are going unanswered or slipping through? Be honest."
Note: Most home service businesses admit to missing 20–40% of leads. This is your wedge — especially for Premium verticals where every missed call is a paid job going to whoever answers first.
25%
Urgency & Future Pace — This Is Where the Close Is Built
YOU
"How long has this been an issue for you? Has it gotten more frustrating as the business grows?"
YOU — FUTURE PACE
"If we were having this conversation 90 days from now and you felt genuinely thrilled with the progress — what would need to have happened? How many more jobs? What would that mean for your revenue?"
YOU — THE PAIN ANCHOR
"And if nothing changes — if leads are still leaking 3 to 6 months from now — what happens? How does that impact the business? Are you okay with that being your reality?"
Note: Let this land. Silence is okay. The discomfort of that last question is what creates urgency. Don't rush past it.
Step 4 · 3 Minutes
Their Numbers
You should have most of these from discovery — confirm anything you missed.
Confirm The Numbers
$
$
25%
⚡ Their Current Performance
—
Their Current CPA
—
Current Rev / Month
—
Annual Missed-Lead Cost
Step 5 · 2 Minutes
The CPA Calculator
Get their close rate — then the math closes the deal for you.
Ask This Now
YOU
"One more quick question — when you go out for an estimate or service call, what percentage actually close and become paid jobs? What's your close rate?"
55%
🔴 Avalanche Cost Per Appointment
$100–$300
Our fixed cost to deliver one qualified appointment. Guarantee math uses the conservative end ($300).
🟢 Their Cost Per Booked Job
—
What THEY currently spend to land one paid job. Their ad spend ÷ jobs booked.
⚡ The Full Comparison — Show This On Screen
Their Current CPA
—
Ad spend ÷ jobs booked
Their CPA With Avalanche
—
$300 per appt ÷ their close rate
They Save Per Job
—
On every single booked job
Their current CPA: $3,000 ad spend ÷ 60 jobs = $50/job → With Avalanche: $300 cost per appt ÷ 55% close rate = $545/job
Pitch move: Their current CPA might look lower on paper — but they're missing leads, losing after-hours work, and getting trash from Angi. Our value isn't cheaper CPA — it's more jobs captured, period. Frame it as recovered revenue, not reduced cost.
Step 6 · 1 Minute
The Transition
Summarize what they told you in their words — then move to the pitch.
Say This — Then Get Confirmation
YOU
"Okay, so just to make sure I have this right —"
"[Summarize: their service type, job goal, what they've tried, why it hasn't worked, what they want 90 days from now]"
"Is that accurate?"
"[Summarize: their service type, job goal, what they've tried, why it hasn't worked, what they want 90 days from now]"
"Is that accurate?"
Note: Use their exact words where possible. When they hear their own words back — it builds trust and confirms you were listening. Get a "yes" before moving to pitch.
Your Auto-Generated Summary
Fill in the discovery section to generate your summary...
Step 7 · 10–15 Minutes
The Pitch
Everyone starts with Speed Launch. From there, Standard or Premium based on their vertical.
Open the Pitch
YOU
"At a high level — what we do is help home service businesses build a predictable, systemized job booking engine. Meta ads that actually work, and — for the right verticals — an AI setter that answers every lead in 60 seconds and books it straight to your calendar. Let me walk you through how it works."
Step 1 — Speed Launch Trial ($497 · 2 Weeks)
YOU
"Every client starts the same way — a $497 Speed Launch trial. We build your Meta ads in one business day, they go live, and you get 14 days to see leads flow. No contract, no commitment. If the ads don't perform, you walk away. If they do — we roll into the ongoing tier that fits your vertical."
Ads live in 1 business day
14-day proof window
No contract
You keep the leads either way
Step 2 — Choose Your Ongoing Tier
YOU
"Pick a vertical above to see the tier that fits."
Present the Offer Page
YOU
"Actually — let me pull something up for you while we're here. I want to show you visually what this looks like."
Action: Open screen share → go to sl-build.avalancheacquisitions.com
Walk them through: how the flywheel works → their vertical's pitch → use their numbers from discovery.
Pro tip: When they see their own numbers on screen, the close becomes much easier.
Walk them through: how the flywheel works → their vertical's pitch → use their numbers from discovery.
Pro tip: When they see their own numbers on screen, the close becomes much easier.
Step 8 · 5 Minutes
Pricing
Lead with Speed Launch. Then present the tier that fits their vertical. Standard + AIVY is the save-option only.
Entry · Every Client
$497 one-time
2-week trial · no contract
Speed Launch
- Meta ads live in 1 business day
- Zuops builds and runs the campaign
- You see live leads for 14 days
- No commitment either way
- Ends with the Day 14 conversion call
—
Standard Line
$997/mo
+ $497 setup · month-to-month
Standard Growth
- Meta ads scale (more spend, more creative)
- Zuops CRM dashboard access
- Consistent monthly lead flow
- Monthly report + strategy call
- No commitment — month-to-month
—
How to Present
STEP 1 — Speed Launch ($497, 2 weeks)
"Everyone starts here. $497, no contract, ads live in 1 business day. You get 14 days to see it work. If it doesn't, you walk. If it does — we talk about ongoing."
Step 9 · 3 Minutes
The Close
Ask — then shut up. Let the silence work.
The Three Close Questions
YOU — ASK THIS FIRST
"Based on everything we've gone over — how does this sound to you?"
Stop talking. Let them respond. Do not fill the silence.
YOU — THEN THIS
"Do you feel like this is something that could genuinely move the needle for your business?"
YOU — THE DECISION QUESTION
"Sounds like Speed Launch is the right starting point — let's get you set up today. I'll send the $497 link right now, we get you live in a business day, and 14 days from now we'll be looking at real numbers together."
Note: This assumes the sale. You're not asking IF — you're moving them to the trial. Speed Launch's low friction is your friend.
What Happens After They Say Yes
YOU
"Perfect. Here's what happens next — I'll send the Stripe link right now. Once payment clears, our team gets your ads live within 1 business day. You'll have qualified leads hitting you within the first few days. On Day 14 we jump on a call and look at the data together."
Today
Pay $497
Day 1
Ads live
Day 3
First leads
Day 7
Week 1 report
Day 14
Conversion call
Step 10 · As Needed
Objection Responses
Every objection has a response. Never be defensive — acknowledge, then reframe.
❓ "I need to think about it"
"Totally fair. What specifically is holding you back? Is it the $497, the timing, or something about what we've covered today?"
Note: 'I need to think about it' is never the actual objection — it's a cover. Get underneath it. And remember — $497 with no contract is the LOWEST-friction ask in this space.
💸 "It's the money"
"I hear you. But that's why we built the $497 trial. There's no commitment. If it works, we roll into ongoing. If it doesn't, you're out $497 and you keep every lead we generated. Where's the risk?"
Note: Speed Launch IS the answer to money objections. Lean into "no risk" hard.
👥 "I need to talk to my spouse / business partner"
"Of course — when are you speaking with them? [Get a specific date.] For $497 with no contract, most owners just make the call. But if you need to check in, when's a good time to reconnect — tomorrow or the day after?"
Note: Always get a specific date. Speed Launch's low ticket usually makes the spouse objection weaker than it used to be.
😤 "I've tried Angi / Thumbtack / Home Advisor before"
"I hear that a lot. Those platforms sell the same lead to 5 competitors and call it 'marketing.' We don't sell leads — we build the system behind the leads. Your ads, your leads, your data. You own it. Different category entirely."
Note: Angi fatigue is real across every home service vertical. Use it as your differentiator.
⏰ "Busy season is coming — bad timing"
"That's exactly why NOW is the right time. Every unanswered lead in season is a paid job going to your competitor. Getting ads live BEFORE peak means you capture the season, not scramble through it. And we're live in 1 business day."
Note: Reframe the season as urgency. Works for every seasonal vertical.
🧑💼 "I'll just hire another office person"
"You could — but a good office person is $35–50k a year, works 8 hours, takes sick days. Speed Launch is $497 for two weeks to prove the ads work before you commit to anything else. Try that first — then decide about staffing."
Note: Redirect to the low-friction trial. Don't pitch the full stack when they're comparing to hiring.
📞 "My current setup handles leads fine"
"That's great — most businesses we work with started there. The question isn't whether your current setup works. It's whether you have enough leads coming in to keep growing. That's what Speed Launch tests — in 14 days. Cheap way to answer the question."
Note: Honor the current setup, then position Speed Launch as the diagnostic, not the disruption.
Call Summary
Full Opportunity Report
Everything from this call in one place — print or save after.
Opportunity Analysis For
—
—
Added Annual Revenue
—
Missed-Lead Recovery
—
New Jobs / Month
—
ROI on Fee
Recommended Path
CPA Breakdown
Their Current CPA
—
per booked job
Avalanche CPA
—
per booked job
Revenue Per Extra Job
—
avg ticket
Revenue Scenarios
| Scenario | Appts/Mo | Close Rate | Jobs/Mo | Job Ticket | Monthly Rev | Fee | Net Gain/Mo |
|---|
Discovery Notes Summary